Piumelli · Fashion & Beauty, Commercial & Product · 2026 · Milan, Italy

Piumelli — Milano

A street-style film campaign for the Milanese leather house, shot across the city's landmarks.

Piumelli — Milano

The brief

Piumelli, a Milanese leather house, needed social-first films with the polish of a fashion campaign — content to launch new bags across paid and organic, shot where the brand lives: Milan.

Approach

We built three vertical films around Milan's own texture — the Galleria Vittorio Emanuele II, historic streets and a vintage tram — styling each look in warm winter tones and letting the bags lead every frame. Photo and film were captured in one flow.

Galleria Vittorio Emanuele II
Milano · centro
Milano · tram storico

Gallery

Piumelli — Galleria Vittorio Emanuele II, Milano
Piumelli — Milano
Piumelli — Milano

Credits

  • ProductionVisionFlow
  • BrandPiumelli
  • LocationMilano

Results

A ready-to-post set of vertical films and campaign stills, cut for reels and paid social — a cohesive launch package in the brand's world.

Deliverables

  • · 3 vertical films
  • · Social & reels cutdowns
  • · Campaign stills

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